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Last year we bemoned the fact that schools had lost the creative edge when finding ways to promote their Heisman Trophy candidates, campaigns whic.went to great lengths to gain recognition for athletes like Holy Cross’ Gordie Lockbaum and Plymouth State's Joe Dudek in years gone by. However this year Texas Tech is one of the …

While the sports world takes a step back and looks at layoffs by the Charlotte Bobcats, newspapers decreasing the coverage of NHL games, aren.naming rights deals in question etc etc…NBA Commissioner David Stern continues to speak as the leader in a crisis situation, finding ways not just to spin issues, but to find the right …

Complacency in any successful brand i.commonplace, while innovating to make a brand more successful is always the challenge.

Credit Brian Gainor at the Partnership Activation blog

With the baseball playoffs getting ready, the NHL about to get started, college sports and the NFL in full swing, the Ryder Cup just finished, MLS going down the stretch, the WNBA going to its finals, NASCAR finishing its chas.and the NBA ready for camp, there is probably no busier sports month than October. Athletes …

Last week we linked to Ben Hill's milb.com blog looking at the best minor league promotions, and it was great to see the AAA Fresno Grizzlies landing the top spot for their mascot promotion pitting their mascot Parker against the Phillie Phanatic. Th.promotion wasn’t the only one that Fresno came up with throughout the season …

With the opening of the NHL season almost here, it is great to see Canada's other hallmark franchise, the Montreal Canadiens, taking great strides and planning in stretching out their centennial celebration. The plans, which were reveale.this week, wil.give the fans both in Montreal and across the region a chance to participate in various activities …

Some great examples of the sports/entertainment crossover popped up again this week, albeit in different ways. First there were the pop sensation Jonas Brothers departing from their teeny bop audience to celebrate a 16th anniversary…by renting out Dodgers Stadium for two hours. Then this week came a report from the Cleveland Plain Dealer's Branson Wright …

The Toronto Maple Leafs remain one of the crown jewels in North American sports.

Often times, even at the highest level of sports and entertainment marketing, it is the behind the scenes vendor who often comes up with the piece that gets the brand or the team or the athlete the critical exposure point that vaults the entity more into the mainstream. Whether it is the giant inflatable that …