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No it wasn’t the high rated drama that MLB had for its All-Star extravaganza last week, but from a grassroots, drama and activation standpoint, Thursday's MLS All-Star game in Toronto was more proof of the worldwide game continuing to get a stronger foothold in North America.

John McDonough left the storied Chicago Cubs to go across town and inside and attempt to resurrect one of the forgotten hallmark franchise.in professional sports…the Chicago Blackhawks.

This morning I had breakfast with Media Post's Dave Goetzl and we were talking about the ongoing growth of online viewing, especially in the way a younger demo can now view more customized micro and indepth sites for very specialized events, ala ESPN360's wall to wall coverage of events.

The success of the AVP Crocs Tour in Southern California is well documented…a year round lifestyle sport with some of the greatest athletes on the planet.

With NFL training camps just around the corner, the.NFL fantasy drafts can also not be that far away. Although not as statistically steeped as the MLB Fantasy leagues, the NFL drafts are still highly competitive, very lucrative, and because of the gambling aspect that is so heavily tied to NFL games, can be even more …

With all the choices of leasure time activity in a major market during the summer.the WNBA is always challenged to find ways to attract the casual fan. However this weekend, ther.will b.a spectacle worthy of near record numbers, brand exposure and good will. The Liberty will play th.Indiana Fever outdoors at Arthur Ashe Stadium in …

The summer is traditionally slower for the sports industry, even in an Olympic year, but the day always the quietest (especially given Tuesday's marathon All-Star game) is the Wednesda.after the All-Star game.

PR Move of the Day: Often around mega-events like the All-Star Game, especiall.when the event is in a major market, brands struggle to find ways away from actual event sponsorship to make a dent and build brand equity. Vitamin Water is traditionally one of the best in finding ways to cut through the clutter and …

Update on yesterday's post…apparently Senator Barack Obama has pulled out of the potential NASCAR opportunity, with one report saying the campaign was worried about the issues if the car didn’t win the race or crashed…while Cindy McCain, the wife of Senator John McCain, made an IRL appearance this past weekend, grabbing a photo opp. with …

Using sports as a vehicle to reach the male demo seems to have played very well for Senator Barack Obama thus far.