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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This week was a big week for soccer in the United States. No matter how you feel about England's win with David Beckham over the U.S., the sport of soccer in America benefitted and is growing on the outdoor side expontentially with each passing week, as highlighted by the Houston Chronicle piece. The industry bible, …
Once again this weekend, and really for the last few weeks, the great game of lacrosse grabbed its share of headlines, with Syracuse winning the Division I men's title in Foxboro, Mass, Northwestern taking the women's title in Towson, Maryland, and even the NLL Buffalo Bandits taking the indoor title with a last second 14-13 …
As gas prices soar, business looks for ways to use economies of scale and look for even bigger bank for a more limited dollar, brands, teams and athletes have to be more conscious than ever to look ahead for the clouds on the horizon and address the very real concerns of their fans and partners …
With the NHL Finals moving this weekend, the league is continuing to ride their recent popularity by now effectively pushin.all the digital and in market activation pieces that they had installed throughout the course of the last year.
With a great matchup with two American teams, one in Hockeytown and the other in “Sidneytown,” the NHL appears posied to finish off a year that has seen them make great strides to grow in the digital space, create unique sponsor activation and find ways to build some of their athletes like Sidney Crosby and …
The beauty of the racetrack is unmistakable. Anyone who has ever spent a summer late morning and afternoon at some of the world's great sporting venues never forgets it. Howeve.a sport that seemingly had everything…money, international interest, drama, great branding, gambling, majestic athletes…lost its way through mismanagement and the ability to keep up with the …