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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Many times over the past dozen years marketers have looked at the WNBA as somewhat of an enigma. Clearly the breakthrough leader in women's sports, the league has enjoyed strong support with a product that has become better every year. Still the mainstream interest has been up and down depending on the year, and with …
With newspapers cutting back on original content and many blogs tending to give opinion as opposed to breaking news, the niche news sites, ones whic.aggregate content, link to key sites and provide original news coverage, especially for second tier sports, are becoming more and more impactful, and shoul.really be looked upon more by teams, brands …
The actual “branding” of athletes in the U.S. continues to get more and more interest as the phyiscal surface for ads, from the playing surface with real and virtual ads to the NASCAR-like infusion, gets more filled. MLS has certainly been the trailblazer in the American landscape with jersey branding (the latest being the VW …
For those looking to get an insider.look at how select sports brands operate, we have found a few good recent examples. The first one was ESPN's documentary that aired last night, “The Zen of Bobby V,” which as most know is the NYU student produced film that followed Bobby Valentine for seven months in Japan's …
Like the unicycle, the bicycle or the motorcycle, the news cycle is a very powerful entity that can move brands from one place to the next, or if mishandled can cause problems for those trying to control it. The granting of access, strategic planning, the anticipation of issues, understanding the needs and wants of media, …
Wit.business partners and fans constantly looking for more return in the investment they are making when partnering with a team or buying a ticket, teams are starting to make players more aware of their repsonsibility, and giving them credit for investing in community responsibility, earlier and earlier. The NBA and the NFL have done rookie …
The preciseness with which athletes have to perform sometimes is underappreciated by fans, which is why all the prep stories and the backgrounders which give fans insight into the day to day dealings an athlete has to go through are so well recieved. Similarly, on the business side, awareness of the timing of events, as …
It seems fitting that the day after the Lakers Kobe Bryant grabs a much-deserved NBA MVP award in what has been a fantastic run for the NBA this year, that we find the story of someone who found a loophole to try and have some fun and build a little name for himself heading into …