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Media Post had a nice piece today on Campbell's “adjustment” of their brand strategy this week in going with one athlete…San Diego Chargers star LaDainian Tomlinson, as they look to re-jig their Chunky Soup campaign. The choice to go to LT's preparation to play and tie with fitness is a departure from the popular “Mamma's …

As always, Darren Rovell has the time to cruise into areas on the edge of the media and find issues worth addressing or uncovering…on Friday he took a look at women's tennis phenom Maria Sharapova's website and found that Sharapova had posted on her site a problem that she was having with the WTA Tour …

PR Move of the Day. We have seen recently teams like the Nets (with their campaign promoting fan activity in a non-playoff season) and the Dolphins (building in a number of activities once they knew who they were assured of taking with the first pick in last week's draft) go a step futher than what …

With NFL Europa gone, the AAFL never starting, spring football done, CFL not yet on the ske.and the draft now over, those who love football now have only to turn to the Arena Football League to tide themselves over until an outdoor game gets going.

We have been diligent in trying to stay on top of all the teams with green initiatives (although the Nets were the first in) but the Phillies seem to be taking things to a new level in South Philly, getting accolades from the city, state and even the EPA for a series of long term …

PR MOVE OF THE DAY: We are always in awe of the ability of minor league teams to react and activate with some fun promotions, usually much quicker than their major league counterparts. Another example arose last night, as we got an email from the AAA Fresno Grizzlies, who announced that this Wednesday night will …

We have been saying for some time that Barack Obama's talk about his hoops background has resonated with the casual sports fan and voter and it will probably help him as things progress, while the other candidates have stayed away from the sports connection. Well, all three candidates have chosen a surprising sports connection for …

A look around the American sports landscape the last few days showed some good examples of how and when some “second tier” sports are able to find ways to break through the clutter. Let's take a look at a few examples.

While almost every entity in sports and entertainment continues to try and find ways to make the digital environment financially viable (and few have succeeded thus far), the one area that continues to be viable and lucrative, both for programmers and those looking to get into the sports field, is the fantasy gaming side.

Taking a break from the vacation time in Quebec City to drop in a quick post, especially given the New York Times piece this week on the place blogger.are looking for in the sports lexicon these days. Tim Arango's piece was very balanced, and the end of the day, especially for those sports looking to …