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I will be away from the blog for a few days on a family vacation…next post will probably be Friday, but maybe one before…in the meantime thanks for all your interest and please email me any thoughts you have or best practices or writing you come across at jf@ifl.tv.

As both the Lakers make their playoff run and the Royals continue their surprising start, we take a look at the glories of YouTube past and present to see the potential for a new kind of one on one competition, ala ABC's legendary series “The Superstars.” (although it may be just a virtual one but …

One of the most elusive groups for those running for office…as well as those looking to advertise products…remains the male demo 18-34, which of course remains the sweet spot for American sports. Therefore it remains interesting as we move toward th.Presidential election that Senator Barack Obama continues to be the only candidate to use sports …

PR Move of the Day: The ability for athletes and coaches to participate in sponsorship activation is key for any partnership, but this week Florida Atlantic University football coach Howard Schnellenberger took that activation to a new level, agreeing to get his teeth whitened as part of a promotional campaign with FAU sponsor SmileXpress (as …

The great PR pitch of the day actually didn’t even occur on this planet last night, it was from the International Space Station, with lifelong Yankees fan and astronaut Dr. Garrett Reisman delivering a ball live bia satellite that he had brought with him. Ironically it was the third time a ball had been “thrown” …

PR Move of the Day. When you are a niche sport with a growing following or a minor league sport looking for new opportunities, usually you will take the chance to be different and find unique ways to draw fans. When you a sport pretty far off the mainstream, although with a very passionate local …

Every year baseball looks to take another step forward as it embraces the legacy of Jackie Robinson, and this year, from the Empire State building bathed in blue lights, to the unveiling of the Jackie Robinson Rotunda at the new Citi Field to the various ways and combinations individual players chose to wear Robinson's 42, …

PR Move of the Day: The New York Knicks have not had an easy time of it from any angle this season, but through the on-court problems and public struggles the fans have remained loyal, and to recognize that the team will take a sizeable hit financially Monday night and offer free food to all …

As The Masters heads for the final round this Sunday, it struck us that since this blog was started in November the major sport we have probably written the least about is golf, with tennis probably a close second. Probably one of the reasons is that the leasure activity that golf is and the passion …

PR Move of the Day. We like to highlight those “little” activations that perhaps can grow into major market ones, so courtesy of Ben Hill's Minor League blog we found the AAA Sacramento River Cats who hid a Golden Ticket (ala Willy Wonka and the Chocolate Factory) in one of 500 bags of peanuts throughout …