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Athletes and the Power Of Celebrity Can Make A Difference…
The success in athletics is usuall.measured in fractions of a second…therefore the “little things” that the professional athlete does in his or her prep to close that gap can make champions into challengers and vice versa. Not a surprise of course for anyone who loves the drama of sport. However sometimes in the loss of …
Putting More Faith In Sports Marketing, Branding and PR…Faith Nights
A few weeks ago, New York Times baseball columnist Murray Chass wrote a piece about faith, specifically Christian fait., becoming more involved in the business side of baseball, and the potential issues it can cause as church and state intermix. However for teams looking t.reac.positively to their fan base, as well as create new branding …
Strangers In Strange Lands…Sox in Japan, Lower Seeds Move On, And No Olympic Shots From Tiananmen Square
This morning there are lots of unique slices of life that again show how sports captures the moment, lifts the spirit and creates such contrasts with everyday life. Let's start in the Far East, where the Red Sox and A's have headed to open the MLB season. This morning (Saturday) on Yahoo Sports Jeff Passan …
NHL steps up pitch and access…Yoone. I didn’t…and more good hoops reads…
PR Move of the Day. We always talk about access being key, and today we wanted to single out the NHL for taking Media Post behind the scenes for their “Cup Changes Everything” shoot and giving reporters access to not only experience the shoot, but meet the players and go through the process of what …
Blackhawks send clear message…while owners outside of the playoffs look to deliver messages for the future…
PR Move of the Day. The Chicago Blackhawks brought John McDonough from Wrigley Field to work his magic and revive one of the NHL's Original Six…some clear messages this week, especially in Tuesday's Chicago Sun Times, show that McDonough and the organization are looking for ways outside of the traditional to identify and reinvigorate new …
Nets Not Letting Down…Mickey Deeezsms and the NBA Move To Olympic Mode…And One More Look At Some Good March Madness Pieces…
PR Move of the Day: While battling for the eighth and final playoff spot in the Eastern Conference, while at the same time looking to shed the final ties to Jason Kidd (and move on to Devin Harris), the New Jersey Nets continue to find solid and aggressive ways to promote product and build brand …