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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
PR Move of the Day. The post-Super Bowl football frenzy in the U.S. has continued from National Signing Day through this week's NFL Combine and th. on-going melodrama of the Patriots videotape gate, and with the fledgling AAFL starting up shortly (nice piece in the Houston Chronicle. and the AFL in camp, there is more …
As we move toward full squads reporting for baseball, we wanted to be out front of a great season long promotion being done by Major League baseball and partner Baby Ruth, honoring the 100th anniversary of the song “Take Me Out To The Ball Game.” The promotion will begin in parks around the country on …
PR Move of the Day: Ivy League hoops has been long dominated by the Penn, Princeton tandem, and given the lack of a post-season tournament, the long march for another school to break through has to be done by sustained effort both on the recruiting trail and on the court. It looks like this year's …
As NBA Commissioner David Stern talks about the vision of a European Division, the NHL looks toward European Expansion, even the UFC continues to take their successful North American Mixed Martial Arts business and tries to grow in Europe, we note a tale of caution coming the other way…The Premier League's plans to add another …
A month ago we pointed to all the advance activation stories that had begun for NASCAR as they started their run-up to a dual anniversary year…the 60th anniversary of the circuit and the 50th anniversary of “The Great American Race,” this weekend's Daytona 500.
PR Move of the Day: Today's move has to go to coach C. Vivian Stringer and the Rutgers Scarlet Knights, who despite a controversial last second loss to the University of Tennessee last night in Knoxille, scored big points by donning pink uniforms for a national television audience in support of “Think Pink” day in …
I was lucky enough to attend the University of Florid.Law School Sports Symposium last Friday, and in addition to being able to hear some great words from people like author Mark Isenberg, agent Glenn Schwartzman, AAFL Florida President Wayne McDaniel, UFL President Mike Huyghue and former New Orleans Saint.Exec and current city council president Arnie …
We have looked at various ways of dealing with crisis management since we started this blog in November, and this week there were varying degrees of crisis that arose, from college football to baseball to hoops…lets take a look at the trio, the ways they have been handled, and what could be next… 1- Pedro …