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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As the NHL and the NB.move toward their All-Sta.showcases (we will do the NHL wrapu.next week) we wanted t.look at the NBA PR push over the last few weeks that is hitting on all areas “away from the game”…player development, new media, international growth, charity activation.athlete features, product marketing and integration…at a critical time as …
PR Move of the Day: The hype leading up to the Super Bowl will be full of activation onsite and online and a host of call to action campaigns leading up to Glendale and to the commercials in the game. However sometimes the strategic planning that can go into ambush marketing or affiliate campaigns can …
A couple of recent pieces we found (one on Terry Lyons blog by the way) showed the ying and yang o. charitable work, and the way the sports and entertainment space (both recreational and professional) can be use.to assist charitable endeavors. There are two examples that involve the professional athlete in the professional setting, and …
With the college semester about to start, we thought we would take a second, triggered by a piece in today's Wall Street Journal on new NFL CFO Anthony Notto and how his diverse financial background landed him a high level job at the league, to touch upon the job market, especially at the entry level, …
A few recent trips in the car listening to XM Sports has produced some great interview spots above the usual host chatter…James Carville's show, as well as the Saturday morning show hosted by the Diamondbacks Eric Byrnes, have shown a willingness to take different guests away from the usual topics and expose listeners to more …