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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Some thoughts before taking a few days to tend to our IFL World Grand Prix at Mohegan Sun (live Saturday on HDNet at 9:30 by the way)…While the NFL Network makes history with its multinetwork broadcast Saturday night, the NHL continues to make nice strides online with a full slate of behind the scenes features …
Happy Holidays…with a great deal of item. to get some credit for this week we wanted to take today to address a growing opportunity/phenominon/quandry for the media in the digital world…the ability for athletes/teams/brands to break legitimate news on their own websites, ala Roger Clemens in the past 48 hours. Now its not Osama Bin …
As mentoned a few days ago, we are continuing to look for opportunities created and maximized by the non-BCS Bowls to expand interest and sponsor visibility. We touched on the Emerald Bowl and their use of the game as a platform for product and to being their promotional run to the Super Bowl. Another unique …
Many in PR lament that the art of pitching stories, or having a jaded and overworked media accept and then follow through on the story lines, is a thing of the past. However the pitching of stories will hopefully remain a key, if not the key component, i. publicity. Especially with business partners looking for …
As the Mitchell Repor.rages on for the forseeable future, we will hold off comment and will be intrigued to see how those spin over the next few days…a great branding story that we saw in today's Hollywood Reporter involved longtime golf and tennis brand sponsor Mercedes, and their involvement with product placement in the upcoming …