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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Uncategorized

Tweedia A Golden Idea…

October 9, 2010 by eastwin5

The Golden State Warriors have not exactly been a marquee franchise on the court in terms of wins and losses, but they are always looking to find new ways to engage fans and draw interest. Over the years Golden State has been among the first franchises to court college media, multi-ethnic media and all areas …

Read moreTweedia A Golden Idea…

Knicks Go Abroad To Build…

October 8, 2010 by eastwin5

There is an endless debate over the real brand value of teams going away from their home markets to play exhibition games or.friendlie. as they are called in some sports. In years past, football, baseball and NBA teams would play preseason games in smaller towns or markets in exchange for a guarantee to help offset …

Read moreKnicks Go Abroad To Build…

The Continued Growth of Pink…

October 4, 2010 by eastwin5

In the Catholic Church, October has always been the minth dedicated to the Blessed Virgin Mary. The prayers and devotion to the Mother of Jesus have been said to move mountains and answer millions of prayers for the most desperate over the years. Whether or not it is tied to devine inspiration, the work by …

Read moreThe Continued Growth of Pink…

The Value of a Big High School Game Grows…

October 1, 2010 by eastwin5

On Saturday the increasingly fast-growing eyes of high school football will descend on New Jersey as Don Bosco Prep visits Bergen Catholic. Extra seats have been added, the TV cameras of MSG Varsity will roll in, even ESPN radio will be doing a live webcast. Lots of hype for one program that travels the country …

Read moreThe Value of a Big High School Game Grows…

Jets Inject A Little Chaos…As Well As Winning….

September 27, 2010 by eastwin5

In the movi..The Dark Knight. the Joker, played by the late Heath Ledger tells Batman, played by Christian Bale,.If you want to upset the status quo and get people excited inject a little chaos into everyon.s live. ” While the level of chaos the Joker. was looking for was a bit more catastrophic, another group …

Read moreJets Inject A Little Chaos…As Well As Winning….

Making Chicken Salad…The Tigers Keep The Brand Going…

September 25, 2010 by eastwin5

The professional team season can be a long when when things don’t go right and expectations fall short. Especially in a distressed economy, the battle for discretionary income can be a tough one for teams that struggle on the field and consequently at the box office. Even the most loyal of fans in a busy …

Read moreMaking Chicken Salad…The Tigers Keep The Brand Going…

A Whale Of A Branding Choice…

September 22, 2010 by eastwin5

Howard Baldwin has made millions in business throughout his career through many smart decisions, but these days he is looking to right what he perceives to be a longtime wrong, investing time and capital into a long process that may give the state of Connecticut its only male (lest we not forget the Connecticut Sun …

Read moreA Whale Of A Branding Choice…

Liberty Mutual Rewards Perfection…

September 21, 2010 by eastwin5

It's not often that a coaches award program can generate some buzz and a little spin, but Liberty Mutual recently announced a new program with some good spin. For five years the insurance company has been rewarding coaches with their Liberty Mutual Coach of the Year award, going to the coach who exemplifies leadership both …

Read moreLiberty Mutual Rewards Perfection…

NASCAR Continues To Drive The PR Push…

September 18, 2010 by eastwin5

Fall is always the most crowded time on the sports calendar as summer sports transition into fall ones and more and more young people pull in activties and worry about back to school. This year, soccer tries to continue its Post World Cup run against a backdrop of NFL and increased college and high school …

Read moreNASCAR Continues To Drive The PR Push…

The Saving Grace For Athletes As Brands…Just Win…

September 16, 2010 by eastwin5

The debate will go on for a while about what “brand damage” is done by Reggie Bush for returning his Heisman, much like the debate that went on with LeBron James and “The Decision” this summer. will Bush's return of the most the hallowed trophy besmirc. his image or value to sponsor.? will the catcalls …

Read moreThe Saving Grace For Athletes As Brands…Just Win…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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