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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following was co-authored by Columbia student Maurice Eisenmann When the news broke that Argentinian National team star and Boca Juniors veteran Carlos Tevez would move to Shanghai and would become the highest paid soccer player in history, many people were surprised. After all, why would a Chinese team be willing to pay this record …
The following was compiled by Columbia student Matt Walker… “Working in sport, you learn how to delegate and surround yourself with good people. Sport truly is a team effort”. Former NBA Commissioner David Stern performed a Q&A interview with Sport’s Business Radio’s Brian Berger at The Player’s Tribune office in New York last week.. Students …
We have all seen the good and the bad that the recent elections have brought to light in the area of social media influence impacting a sometimes quick to judge consumer base. President Barack Obama, who is one of the first leaders in any field to have harnessed the power of the digital and social …
This past week The University of Vermont canceled a women’s basketball game at North Carolina, scheduled for Dec. 28, due to concern over the state’s HB2 law, known as the “Bathroom Bill,” and it follows a steady stream of news, including the NBA’s decision to pull the 2017 All-Star Game from Charlotte and The University …
In May several leading sports executives at the CAA World Congress of Sport were asked what keeps them up at night and what are they watching for the coming year. One of the more unusual answers at the time came from longtime entertainment executive now part owner of the Seattle Sounders of Major League Soccer, …
We are now finished with “All-Star” season until MLB and MLS All-Star week in July. The run from the NFL Pro Bowl through the NBA All-Star weekend in Toronto again produced its share of questions, activations and innovations to make the games more relevant in a time when fans are more enthralled with the pre-All …
The NBA has built their full slate of Christmas Day games into a marketing bonanza in recent years. Teams wear custom jerseys unveiled weeks before and available for purchase, brands use the four game platform to ramp up their new advertising campaigns for the first quarter. The film industry packs in promotions for their latest …
The folks at MVP Index furnished the following looking back on best practices in social for 2015 MVPindex Co Founders Shawn Spieth and Kyle Nelson presented the 2015 Sports Social Media Awards at the Cynopsis Sports Engagement Summit this past week at the New York Athletic Club. The awards, focused on US sports and athletes, …
The following also appeared in The Daily Payoff Ted Leonsis has never been one to shy away from opportunity, and he has been very bullish on the legalization of gambling in a city, Washington, that has hid from the issue despite the fact that the municipality itself could use the tax infusion sports books …
If you wanted to take a snapshot of the progression of sports in America for the last three decades; not just the biggest of leagues but startups and “attacker” brands as well, you should start with Andy Dolich. The Brooklyn native has been there for some of team sports’ greatest moments and some if it’s …