ALS

Simple Works; Mets, Jon Stewart Try To Help Push Along #GiveThem20

June 1, 2015 by eastwin5

The beauty of the Ice Bucket Challenge was its simplicity of message. Do this with this and raise money for this. Little call to action, highly social and visual and transcended every barrier possible; social, geographic, language, age, gender, race. We got it, and with it we raise an unprecedented amount for the battle for …

Keeping It Simple: Why “The Ice Bucket Challenge” Works..

August 17, 2014 by eastwin5

It’s cheap, it’s simple, and it’s simple to understand. Those are some of the most forgotten goals for brand and marketing and PR campaigns in a world where we are all about multi-layer, multi-level complex engagement. That’s really why the Ice Bucket Challenge has worked, and helped really advance the cause and the funding for …