JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Can a brand try to own New Year’s Eve, or at least the eyeballs turning to “The Crossroads Of The World.” Planet Fitness certainly gave it a shot. The New Hampshire-based chain, one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, known more for its fun commercials, …
A few weeks ago we were visiting the University of Maryland, College Park and we noticed something unusual…a pretty clean slate of real estate that is readily available but never used. It is not the space above urinals or under the top half of bunk beds…it is literally the ground we walk on. We live, …
So there it was with my copy of the Sports Business Journal this week, Red Bull’s new lifestyle magazine, Red Bulletin.. Lots of glossy photos (not one page without a Red Bull logo somewhere) and features of Red Bull sponsored events and athletes from around the globe. A great example in one publication of the …
