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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Spring seems to be coming early to the east, so talking business of baseball makes great sense, and who better to get thoughts from than Cal Ripken. One of the sports’ greatest ambassadors and businessmen, Ripken’s name has become synonymous with strength, character, perseverance and integrity. In 1999, Babe Ruth League Inc. changed the name …
As we head toward pitchers and catchers reporting in less than a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Detroit, Milwaukee…talk of baseball, and ticket selling and autographs are all on the minds of the die hard and the casual …
Pete Rose on the comeback, kinda? It has been very slow, but the logjam appears to be softening under new MLB Commissioner Rob Manfred, as baseball’s banned hit king has started to make his way into the “official” good graces with baseball. The question from a business standpoint for Rose is, is it too late …
If you are fan of inductions, then late July and August is your time. Two weeks ago the Baseball Hall of Fame had one of their biggest weekends ever with massive attendance and media exposure. Last weekend the Pro Football Hall of Fame served as the unofficial kickoff of the NFL season with their Hall …
While the NFL tries more ways to keep the Pro Bowl relevant, fun and brand-worthy during the week before the Super Bowl, the real winners of the weekend appear to be hockey and yes, baseball, in grabbing the spotlight and engaging with fans, some with a national footprint but in many instances at the grassroots. …
It came pretty quietly a few weeks ago, Thomas Tull, Chairman of legendary Pictures, was selected to the Board of Directors for The National Baseball Hall of Fame and Museum. While many may look at the move and go on to the next tidbit of information, it really is an interesting progressive signal of things …
The Topps Company has had various fits and starts in its existence and now is trying to survive in a digital world where traditional sports car collecting is interesting but no longer essential for those who follow a team. The collectable card company one had a host of brands vying for attention, but today, while …
As the baseball world heads to All-Star and everyone celebrates the brand of Derek Jeter, It is interesting to see how Brand Jeter going forward can take some pointers from another Yankee great…Hall of Famer Yogi Berra. Yogi Berra’s legacy is as vibrant today as it was when the St.Louis native first arrived in the …
