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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This year the Triple Crown has lost a lot of its luster with different winners in The Preakness and The Kentucky Derby, but Saturday’s Belmont Stakes will still have big crowds and big dollars and the third leg of horse racing’s big spring comes around the clubhouse turn. As horse racing still looks for ways …
A long-awaited Triple Crown, record purses and exposure for The Breeder’s Cup, an uptick in brand innovation, digital media and fans of the sport. The year 2015 was certainly a good one for the sport of horse racing in the United States. With the Kentucky Derby on the horizon, what can be built off of …
So with American Pharoah’s run into the history books now complete, what’s next for horse racing in the United States? How does an industry slow on the uptake capture and expand what could be next? Are there brands like Monster Energy, Draft Kings and Wheels Up…or even Burger King…that entered the racing picture Saturday at …
At long last maybe, just maybe horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around California Chrome and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 12 horses who have taken the first two legs has gone …
There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property today …
