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FanDuel Goes For The Buzz In Its Battle To Stay Enagaged…

January 11, 2018 by eastwin5

There was a time not too long ago when you could not go more than a few minutes without seeing a commercial spot for the two warring daily fantasy companies; DraftKings and FanDuel. In an 18 month stretch the two combined to fill the coffers of ad sales folk at networks more than any brand …

Can A Smart Biz Culture Make Sacramento “Kings” Of Sport Innovation?

January 28, 2014 by eastwin5

When he first bought the woeful Dallas Mavericks, Mark Cuban knew he had to make noise to draw attention and change the culture of the franchise. So he brought in an aging but always entertaining Dennis Rodman. It sent a message that things would be different, and a young owner would do what he needed …