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The following was co-authored by Columbia student Maurice Eisenmann… We are now heading towards “March Madness,” and on college campuses, a growing number of schools big and small, another type of madness is breaking out; collegiate eSports madness. Collegiate eSports, that is eSports that will involve competition amongst American colleges, is moving to a …
The following was co-authored by Columbia student Maurice Eisenmann. You can also listen to our eSports podcast here. Also there are many links worthwhile, as part of this little eSports education… If the last couple of months have made one thing clear to us, it’s that eSports are here to stay in some growing way …
There is no doubt that eSports is all the buzz today. From broadcasters to traditional marketers to brands, all are trying to figure out what, if any, their play is, where do they spend, and more importantly, how to they track ROI. While some traditional brands have found initial success, it remains the challenger brands …
Our weekly CUSP (Columbia University Sports Podcast) has had a treasure trove of unique content, which I realized today we should be highlighting when we go live. This Monday’s guest is Nathan Lindberg, Director of e-Sports Sponsorships For Twitch. For those who don’t know, Twitch is to e-Sports what ESPN is to traditional sports. …