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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sometimes it’s the simplest of ideas that work the best. One recent example, launched formally this spring, is Sox Lunch. Founder Kevin Phelan felt that there was no place for fans to get simple unfettered news in an email form, easily digestible, for his hometown Red Sox, and launched the platform to do so. A …
The following also appeared in Sporttechie The use of data in every corner of sports business continues to expand with each passing day. From virtual reality to wearable tech to iBeacons and gaming, there is no escaping how all things digital are changing the sports and entertainment landscape. One critical part of understanding the opportunities …
While it may not work at Yankee Stadium, where rules against facial hair are still in place a bit (it did work for the Red Sox last year, and a “growing” legion of MLB clubs again in 2014), but in the NHL, the fifth year of Beard-A-Thon continues to be one of the most unique …
A little over 10 years ago, during a Davis Cup trip to Zimbabwe, the U.S. team passed a street in front of Robert Mugabe’s palace. In big letters there was a warning; “If you take a photo on this street you will be shot.” No one took pictures. Yes that is extreme, but it is …
One of the most important aspects of gaining support in good times in bad for any effective brand, let alone a sports or entertainment property, is to make sure you are ingrained as a part of the community, not just as an elite attraction. Whether you are a Valley National Bank or Target the Los …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …
The year 2012 will have the Centennial celebration for Fenway Park, with the Red Sox planning a series of events in and around the grand old park, which now is officially registered as a Historic Landmark as well. However April 14 marks another anniversary, one a little more dubious but noteworthy nonetheless, the centennial sinking …
For a while over the weekend it seemed like the “Bronx Zoo” days of the New York Yankees had returned, with a dash of 21st Century technology thrown in. The reeling Yanks had the Red Sox in town, a national TV game to play and were in the midst of their longest losing streak of …
