JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last weekend I was invited to PPL Park in Chester, Pa. to take a look at a test event for a sport that has a big grassroots following in the US, has been played in some form on the college and high school level for ages, and is a massive sport in its more traditional …
Last year the newly minted Portland Thorns of the National Women’s Soccer League created a stir when their wildly popular launch T-Shirts, “Feeling Thorny?” were deemed too sexist and were pulled from the shelves, but not before creating buzz for the team and quite a black market cottage industry for the suddenly scarce and more …
