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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The Bridgestone Winter Classic on New Year’s Day is being touted as the best ever and impossible to top. True? Depends on your perspective, but for “brand hockey” this year’s New Year’s Day Game is even more potentially impactful than all the games held before as it becomes the launch point for the sport as …
The NHL survived and thrived during after this past year’s lockout, leveraging a breakneck schedule and some new faces, as well as an ever-improving relationship with NBC, to push new interest in the sport heading into a full slate of games in 2013-14. Still with their disputes settled, there was still uncertainty if one of …
This weekend we get a welcome respite from the games off the field…more games ON the field, and more importantly to the business overall, games back on the ice. The NHL returns after its extended lockout to a breakneck pace highlighted by conference-only schedules, little player movement and the equity that survived in major markets …
If you are in the Philadelphia/New York corridor and are a lover of hockey this week was your week. With the Division leading Rangers and Flyers battling it out not once, but twice, the Devils hosting a series of “A” list opponents and all roads leading to the Bridgestone Winter Classic at Citizen’s Bank Ballpark, …
