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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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California Chrome

So The Tiger Said To The Horse…and Other Ways Detroit Builds Its Brand…

June 9, 2014 by eastwin5

The best of organizations are the ones that are proactive even on their brightest of days with storytelling and finding niche’s to get exposure. The communications heads don’t get caught up in the moment, they manage up and make sure that even the small outlets get the due they deserve. Sometimes packed press boxes don’t …

Read moreSo The Tiger Said To The Horse…and Other Ways Detroit Builds Its Brand…

Can California Chrome Help Racing Strike Gold?

May 18, 2014 by eastwin5

At long last maybe, just maybe horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around California Chrome and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 12 horses who have taken the first two legs has gone …

Read moreCan California Chrome Help Racing Strike Gold?

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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