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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The passing of Hall of Fame New York Mets broadcaster Ralph Kiner this winter at age 91 brought a great amount of responses not just locally, but nationally. From Keith Olberman to CNN, the stories of Kiner and his malaprops in the broadcast both to his star crossed career hitting homers with struggling teams in …
The MLB All-Star events have grown into a weeklong baseball and branding extravaganza that have not just surpassed the original intention of the events, but have expanded into what is arguably the largest multi-day single sport platform in the industry. Super Bowl is a celebration of a championship, the All-Star festivals of the other professional …
The final days of another playoff-less season for the New York Mets have gone pretty quietly. Except for the anticipation of R.A. Dickey winning 20 games and perhaps David Wright becoming the all-time team hits leader, the air left the CitiField balloon for the most part around the All-Star Game. Try as they will to …
