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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Clint Dempsey

#PassTheLove Starts To Score With Consumers…

June 13, 2014 by eastwin5

Last fall Mondelez International and Soccer United Marketing announced a wide ranging partnership across some of the biggest brands in the consumer space, which, the goal (no pun intended), was to bring soccer touch points to almost anyone cruising an aisle in a food store.  The Mondelez brands, which include Oreo and Chips Ahoy cookies, …

Read more#PassTheLove Starts To Score With Consumers…

Soccer and Snacks Score Together…

October 11, 2013 by eastwin5

Oreos and soccer go together, and so does Trident and futbol. At least they will in the future in one of the most intriguing, all-encompassing branding exercises announced this week. Mondelez International and Soccer United Marketing announced a wide ranging partnership that can be a game changer for both as they evolve together, a marriage …

Read moreSoccer and Snacks Score Together…

Best Practices: ESPN, MLS use “360 Degree Communications”…

August 21, 2013 by eastwin5

Last week Sean Dennison Director of Corporate Communications at Major League Soccer had a wonderful behind the scenes look at Clint Dempsey’s media tour as he returned to the U.S. to play for the Seattle Sounders. While fans saw Dempsey in a wide variety of media outlets, Dennison was able to provide an even better …

Read moreBest Practices: ESPN, MLS use “360 Degree Communications”…

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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