Columbia Lions

Those You Meet Along The Way: Former Rays Outfielder Turned Rising Media Star Fernando Perez

April 8, 2016 by eastwin5

Sometimes one of the best parts of the journey through life are the unexpected people you meet along the way. Through our work with both the School of the New York Times and at Columbia, we were introduced to Fernando Perez and his circuitous route from the New Jersey suburbs through Ivy league baseball to …

Lions Roar, Refuel With Alternate Brands…

August 14, 2012 by eastwin5

The Ivy League certainly has the most elite group of Universities in the world, but in the sports marketing business, sometimes “elite” is not the word that comes up when talking brand sponsorships. “Creative” yes, “innovative” maybe. “Entreprenurial” for sure. Even with the successful intercollegiate hoops runs of Harvard and Cornell, and the consistent play …