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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Columbia University

Growing Engagement In South America; Flamengo’s Numbers Don’t Lie…

December 21, 2016 by eastwin5

While fan engagement in North America by teams is the norm, even the elite clubs of South America are just arming to the idea.  Two Columbia grad students, Gabriel Arias and Pedro Oliveira, have worked on a project to show Flamengo the huge opportunity of growth with their core and casual fans… Research project, developed …

Read moreGrowing Engagement In South America; Flamengo’s Numbers Don’t Lie…

David Stern On eSports, Gambling, Tech, and LeBron…

December 11, 2016 by eastwin5

The following was compiled by Columbia student Matt Walker… “Working in sport, you learn how to delegate and surround yourself with good people. Sport truly is a team effort”. Former NBA Commissioner David Stern performed a Q&A interview with Sport’s Business Radio’s Brian Berger at The Player’s Tribune office in New York  last week.. Students …

Read moreDavid Stern On eSports, Gambling, Tech, and LeBron…

From Steve Harvey to Harvey Schiller; Simple Thoughts In Complex Situations: Don’t Lie

August 20, 2016 by eastwin5

I am a living, breathing example of the adage you learn more from your mistakes than you do from your success. That’s one of the great things about being involved with young people; mentoring, teaching, you get lots of do-overs and many chances to look back and see what works, what didn’t, and how you …

Read moreFrom Steve Harvey to Harvey Schiller; Simple Thoughts In Complex Situations: Don’t Lie

Let the Games Begin: One Indian Olympian’s Thoughts on Sports and Progress…

August 7, 2016 by eastwin5

The following was compiled by Columbia student Kelly Carroll   This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives …

Read moreLet the Games Begin: One Indian Olympian’s Thoughts on Sports and Progress…

Like a Hawk: How One NFL Player Has His Eyes on the Future

July 30, 2016 by eastwin5

The following was assembled by Columbia’s Kelly Carroll This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup …

Read moreLike a Hawk: How One NFL Player Has His Eyes on the Future

Performance Data: How Analytics Are Driving Our Content

July 24, 2016 by eastwin5

The following was compiled by Columbia’s Kelly Carroll This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup …

Read morePerformance Data: How Analytics Are Driving Our Content

Embracing The Moment And The People Vs. The Things; The Week That Was

May 22, 2016 by eastwin5

A few weeks ago I wrote a post about being 10 years out from Madison Square Garden, and the lessons learned along the way. This past week was one of the most unique I can ever remember, and not only did we get through it but we thrived on it. Now not that this can …

Read moreEmbracing The Moment And The People Vs. The Things; The Week That Was

Startups and Failures, Fun and Games; Thoughts From An Amazing 10 Years “Out There”

April 29, 2016 by eastwin5

  It was 10 years ago Thursday that I got the call to go down for a casual meeting with my boss Barry Watkins which turned into my last day at Madison Square Garden. Change of philosophy, roles, duties etc., and it was time to part ways after seven seasons that started with Jeff Van …

Read moreStartups and Failures, Fun and Games; Thoughts From An Amazing 10 Years “Out There”

Want To Learn About e-Sports? Twitch And Listen In…

March 15, 2016 by eastwin5

Our weekly CUSP (Columbia University Sports Podcast) has had a treasure trove of unique content, which I realized today we should be highlighting when we go live. This Monday’s guest is Nathan Lindberg, Director of e-Sports Sponsorships For Twitch.   For those who don’t know, Twitch is to e-Sports what ESPN is to traditional sports. …

Read moreWant To Learn About e-Sports? Twitch And Listen In…

Listen Here: Audio And Podcasting In Sports Is Growing…

February 27, 2016 by eastwin5

My grandfather always told me you have two ears and one mouth, so you listen twice more than you speak. He would be very happy with the continued rise of audio as a medium. From radio to podcasting, audio has not been this popular since the 1950’s, and the rise of podcasting in and around …

Read moreListen Here: Audio And Podcasting In Sports Is Growing…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Weinstein Carnegie Group
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School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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