Copa America

Growing Engagement In South America; Flamengo’s Numbers Don’t Lie…

December 21, 2016 by eastwin5

While fan engagement in North America by teams is the norm, even the elite clubs of South America are just arming to the idea. Two Columbia grad students, Gabriel Arias and Pedro Oliveira, have worked on a project to show Flamengo the huge opportunity of growth with their core and casual fans… Research project, developed …

Open For Business: LaLiga In The United States…

May 24, 2016 by eastwin5

The growth of soccer in the United States has been well documented on all levels, from the grassroots efforts of USA Soccer to all that MLS has done on the professional side. Even more interesting is the business interest some of the biggest global brands in the sport have taken with the game in the …

Pay Fantasy Scores With Women’s World Cup

July 3, 2015 by eastwin5

The following post also appeared on The Daily Payoff The past few days there has been a great deal of speculation about what the success of the U.S. Women’s National Team can mean to the business side of women’s sports. More recognition in the mainstream can bring its perks, and although the stars of …