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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week the world lost one of its great storytellers in Frank Deford. I had come to know Frank several times over the years, most notably when he, I, Bud Collins and a few others sat in the lunchroom at Wimbledon when both were there for HBO, and we listened to them talk about …
I work with a lot of people and try to help out even more. However I can safely say for all the fun things I do, the people I work with, the places I go, there is nothing I enjoy more than teaching. I don’t mean just the graduate program at Columbia or getting to …
We received a great deal of Feedback from the two posts we have done on March madness coaches, one on their Twitter activity or lack thereof, and the same on the lack of Instagram activity. We wanted to ask someone who works even closer with coaches, some athletes and others like politicians on the issues …
First I will start this by saying I am not today walking in the shoes of media members in Dallas or Oklahoma City or Philadelphia or Buffalo or Boston or Waco, and I am not in the shoes of the communications people in any of those places either, nor am I in a position on …
The week after Thanksgiving in New York always seems to be one of the last pushes for sports business in the calendar year. One of the key reasons is that Wednesday is always the March of Dimes Sports Luncheon. The brainchild of former CBS Sports President Neal Pilson and some other network heads, it is …
With so many schools now offering both undergraduate and graduate programs, it’s sometimes hard to stand out. Lop on the congestion of a big city, and the challenge is even tougher. However one school that has found a way through over the years is New York University. We caught up with one of the industry’s …
For this week’s “Teaching Thursday” q and a we go to the University of Arkansas, and Assistant Department Chair Steve Dittmore. Steve is another industry veteran who has worked with students at schools small (East Stroudsburg) and big, and has also spent a good amount of time in the Olympic world. We wanted to ask …
They have never been the quickest to adjust to new thinking the NCAA. At the NACDA/CoSIDA Convention in Dallas in June, school PR heads were still fitting and hawing over “internet media” and who and how they should credential for games bug and small. Instead of aggressively embracing, there was still a wide gap as …
The college space big and small continues to be pretty unwieldy for both those working in the space, and those looking to engage in it. Where can one go for the best, most concise and consistent information at all levels, and how can even a casual observer be informed? One of the go-to places for …
It was great to take part in two panels on Monday for the College Sports Information Directors Convention in Dallas, one of which touched on the role of media and the back and forth we have between those looking for access, and those who need to control and monitor access in a 24/7 media environment. …