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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last fall, cricket legends Shane Warne and Sachin Tendulkar brought a group of elite former cricket players from around the globe to the United States for a Cricket All-Stars tour. They played in three massive baseball stadia (CitiField, Minute Maid Park and Dodgers Stadium) largely to crowds made up of passionate followers of the game …
While one of the most diverse sports weekends of the year takes place; French Open Final, Women’s World Cup starts, NBA and Stanley Cup Finals, soccer wraps in Europe and a healthy dose of baseball in the States, the marvel of the massive draw of cricket still provides a nice comparison for engagement and audience …
It was a seed that may have taken 100 years to germinate, but last week Major League Baseball made its bigger mark in cricket, Australian Rules Football and rugby crazed Australia. The two game series between the Dodgers and the Diamondbacks drew solid crowds and lots of buzz at the Sydney Cricket Grounds, and helped …
Save for this past week’s Hall of Fame announcement and the on-going Alex Rodriguez drama, baseball’s Hot Stove is on a low simmer for the next few weeks (except for the New York opening of “Bronx Bombers” on Broadway, of course). However in Australia it is mid-summer, and one of the world’s other global stick …
This past week an issue arose in Australian cricket that is one worth watching as the American professional sports landscape, and its fans become more comfortable and engaged with the issue of uniform commercial branding…namely, putting sponsors on jerseys. The talk for the last several years is that the U.S. professional sports will join MLS, …
