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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The Federal Hockey League may not be far off from the fictional league of the same name from “Slapshot” at least in terms of being the first, and sometimes last shot, for players looking to make a go of it on the ice. But at least one team in the league, the Danbury Whalers (with …
The Federal Hockey League has made some valiant efforts in its brief history as a northeast based low minor hockey league. They grabbed a name right out of pop culture, the legendary Federal League of “Slapshot” fame, and without the Paul Newman/Hansen Brothers inspired Charlestown Chiefs, set out to re-create old time hockey with the …
It is a tough business this brand restoration thing. The hope for those purchasing any distressed brand known by the consumer…from Wham-O to Fresca…is that it rekindles nostalgic memories that entice the consumer and then the product is up to date enough to spur new product growth. Sometimes it works, often times it doesn’t. You …
Minor League baseball is known as a quaint and affordable right of passage in America. In most communities it is a fun way to pass a few hours and get a good feel for the game, especially with little kids. Minor league hockey has often sought to be the winter alternative, and in some markets …