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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following was co-authored by Columbia student Matt Walker When you combine the energy and mindset of sports, technology and start-ups; an accelerator is born. Starting up a new business can be incredibly difficult. After all, it takes more than a great idea and a pocket full of dreams in order to disrupt markets and …
On Thursday of NFL Draft week, NFL Players Association Executive Director deMaurice Smith addressed a group of media at Google headquarters in New York, and a few thousand other interested parties via a live stream, on the challenges of the organization. Behind him on a series of screens weren’t images of his players or even …
Sunday night as Super Bowl week began the NFL brought everyone the Pro Bowl, which for any number of reasons seems to have become the least interesting and most controversial of any professional all-star event. Instead of championing the great players of the season past, the Pro Bowl continues to become more of an afterthought, …
Full disclosure, the headline of this post was stolen from Mike Greenberg this morning on ESPN’s Mike and Mike, but it is very true. Thursday into Friday we have again seen the power and buzz, and the silliness generated by the immediacy of social media. We again see that maybe social media isn’t for everyone, …
