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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time not too long ago when you could not go more than a few minutes without seeing a commercial spot for the two warring daily fantasy companies; DraftKings and FanDuel. In an 18 month stretch the two combined to fill the coffers of ad sales folk at networks more than any brand …
Several years ago, Mike Vaccaro for the New York Post wandered into a legal betting parlor in London prior to a Giants appearance in and NFL London game and asked to place a bet. The clerk looked stunned, wandered away from the window and came back a few minutes later, telling him that it was …
The following also ran in The Daily Payoff This past week the two phenomena chasing the sports and entertainment industry, eSports and Daily Pay fantasy, came crashing into each other as both DraftKings and Fan Duel announced deals or initiatives to put themselves into the space, and Turner and IMG/William Morris Endeavor announced their own …
College football, especially amongst the five power conferences, continues to be a media and broadcast ratings bonanza in the United States, and with the next round of college football playoffs on tap for January, there is no sign of the interest and the passion for the game slowing down. So is DFS ready to take …
The land grab continues between FanDuel and DraftKings in finding ways to engage casual fans for daily fantasy. Until now, a great deal of that money went directly to ads and traditional marketing spends, along with some untraditional ones like Floyd Mayweather’s shorts and the saddle of American Pharoah. However with Fan Duel more committed …
In addition to Fan Duel, DraftKings and now Yahoo, there are any number of smaller Daily Fantasy game creators now looking for room in the space to carve their own niche. One fun launch that has gained some traction with both investors and a young demo is Draftpot. Launched earlier this year, Draftpot was the …