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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Spending four productive Pre Super Bowl days logging lots of Fitbit steps in and around the Bush Convention Center produced some great experiences, meetings and observations. Enjoy the game! The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide …
Last year, WME acquired IMG for about $2.4B with the promise of connecting IMG’s deep and far-ranging sports, fashion and media operations with the vast talent, access, reach and expertise of WME, the world’s leading entertainment agency. WME/IMG represents talent such as Oprah Winfrey, Gisele Bundchen, Matt Damon, Serena Williams, Denzel Washington, and many, many …
More and more the key for success with iconic brands is knowing when to pivot in the digital space. It is certainly not an easy call. An overreaction to social media buzz becomes distracting; a move too late and with the wrong medium can be costly and ineffective. Finding the right mix at the right …