e-Sports

Want To Learn About e-Sports? Twitch And Listen In…

March 15, 2016 by eastwin5

Our weekly CUSP (Columbia University Sports Podcast) has had a treasure trove of unique content, which I realized today we should be highlighting when we go live. This Monday’s guest is Nathan Lindberg, Director of e-Sports Sponsorships For Twitch. For those who don’t know, Twitch is to e-Sports what ESPN is to traditional sports. …

Guest Post: Learning From Abroad

March 10, 2016 by eastwin5

We can never learn enough from experts and teaching tactics around the world. Here is a guest post from Rick Liebling, with some sports on sports business with a Spanish tilt. Rick Liebling is an independent marketing consultant with more than 15 years of sports marketing experience. You can follow him on Twitter: …

Poker Bets On A New Team Format…

January 14, 2016 by eastwin5

It was e-Sports before e-Sports and MMA before MMA, and now poker, although it is certainly not hurting as a game overall and still has a vibrant broadcast presence, is looking to pull from the latest and greatest sports business trends to try and do its own rebranding for a new, engaged digital audience. Welcome …