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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we go through Relegation weekend in the Barclays PremierLeague (also an idea which would be interesting but not feasible for American sport), some good practices that came in from the last few days. The Isles Keep trying: Early last year it was the Tattoo Franchise sponsorship, not the Islanders, again with a long offseason, …
It was a well intentioned but underpublicized and marketed event, National Gaming day, 2011. Chances are if you are reading this it may be the first you have heard of the idea, which took place on Saturday, November 12. The concept is simple and effective…pick a day as a way to united family and community …
The past weekend during NFL broadcasts, fans were treated to the latest preview edition of the mega-popular video game Call of Duty. However instead of seeing more shots of shoot em up action, we saw Jonah Hill, Sam Worthington, and even a little Dwight Howard mixed into the live action in the game? Many were …
New York’s Times Square has always been known as “The Crossroads of the World.” Millions have gathered there to celebrate the end of wars, New Year’s Eve, election results etc etc…the events that mark the passage of time. Even at its seediest in the 1960’s and 1970’s, Time Square was always a place known the …
