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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is a smart natural business progression which will create content, potentially fill some arena dates, expand brand partnership options and hopefully engage younger casual fans with a mature and thriving property; those are really the reasons why the NBA 2K eLeague announcement makes great sense for all involved, from teams to media partners. The …
There is no doubt that eSports is all the buzz today. From broadcasters to traditional marketers to brands, all are trying to figure out what, if any, their play is, where do they spend, and more importantly, how to they track ROI. While some traditional brands have found initial success, it remains the challenger brands …
The youth sports aggregation space is the Holy Grail to marketers. As media companies continue to home better ways to engage high school sports and the walls for brand alignment come down, youth sports, at the most grassroots level, remains largely disjointed and extremely hyper local. While groups like Little League and Pop Warner provide …
Next month while much of America is fixated on March Madness, a large crowd will cram its way into Bridgewater-Raritan High School in Bridgewater, New Jersey. There will be painted faces and cheerleaders, cowbells and mascots, rival fans chanting at each other, ear splitting techno music, a roaring emcee, referees in the requisite striped shirts …
We all know “Intel Inside,” but what does it mean for sports business brands, especially as teams, leagues, brands and athletes become more in line with analytics, and how that consumption of analytics can enhance the fan experience. At last fall’s Hashtag Sports Conference, every eSports panel talked about how Intel is the life blood …
Several years ago at The Ivy Sports Symposium, several marketers were asked to look into the future and describe what would be the ultimate in fan engagement. It was just after the launch of X Box Live, which was just beginning to change the way immersive gaming and fan interaction was being conducted, but limited …
OneUp Sports offers live-action, edge of your seat, split-second decision making mobile sports platforms that offer a deeper and more engaging live-sports experience. Their platforms use the power of mobile and social technology, live sports data and content to bring professional sports teams, fans and friends together like never before. The company has really started …
In addition to Fan Duel, DraftKings and now Yahoo, there are any number of smaller Daily Fantasy game creators now looking for room in the space to carve their own niche. One fun launch that has gained some traction with both investors and a young demo is Draftpot. Launched earlier this year, Draftpot was the …
Earlier this week, The Daily Payoff, the first U.S.-based platform to cover all business aspects of the gaming and gambling businesses had its official launch. The site will look to have the most comprehensive national and international news in verticals that will include the casino business, fantasy sports, horse racing, e-gaming, games of skill, the …
As we get through Super Bowl weekend, there are few that understand the convergence of digital, fantasy and the NFL better than Chris Russo. Russo has been ahead of the curve in his time at the NFL, in his time as the founder of what was Fantasy Sports Ventures and became The Big lead, and …