Erin Andrews

From NFL To PBR; Sometimes Underrated “Dancing With The Stars” Scores With Athletes

March 19, 2017 by eastwin5

When Bonner Bolton, a 29-year-old bull rider from Texas, hits the floor Monday night for the season premiere of ABC’s Dancing with the Stars, he’ll be the latest swashbuckling cowboy helping to move Professional Bull Riders (PBR) into the mainstream. Drawing on new marketing resources from WME | IMG, which acquired the league in April, …

Richard Sherman Stirred A Very Still Pot; And That’s A Good Thing

January 22, 2014 by eastwin5

“You always need an Avis to play someone’s Hertz,” was a line the late Jay Larkin often used when talking about how Showtime built its boxing business and kept the sport uber-competitive against the matchmaking of HBO. The rivalries and the storylines and the competition he believed, were key to grow the sport. Parity and …