Fiskars

It’s March Madness Time, And Werner Ladders Steps Up Again…

March 9, 2017 by eastwin5

As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. the NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important …

Werner “Ladders Up” A Unique March Madness Sponsorship Again…

March 28, 2016 by eastwin5

As March Madness comes to a close with the Final Four, it is interesting to look at some of those “official” categories the NCAA has to see where the ROI is for companies spending big bucks on a partnership. From official ball (Wilson), to courtside advertising (Infiniti and UPS), to drinks, coolers, cups, squeeze bottles …

March Madness: Werner Gets A Leg Up On Its Competition

April 4, 2015 by eastwin5