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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Gary Bettman

adidas Pivots To The Ice..

August 20, 2015 by eastwin5

Adidas meet the NHL? As one of the biggest global athletic fashion brands left the NBA this past spring, many wondered what would be next and what has happened to the German brand. The answer apparently is an approach with several prongs, one of which was the recently announced mega-deal with the Houston Rockets James …

Read moreadidas Pivots To The Ice..

Cold Sport, Hot Property: NHL Gets Things Going…

October 10, 2014 by eastwin5

The Sochi Olympics are in the rear view mirror, there is labor peace, the Cup is basking in Southern California warmth for the fall and winter, there is talk of new ownership and even expansion and some of the biggest markets seem primed for a solid season on and off the ice. All signs are …

Read moreCold Sport, Hot Property: NHL Gets Things Going…

Five Years In, Beard-A-Thon Still Growing For The NHL

April 23, 2014 by eastwin5

While it may not work at Yankee Stadium, where rules against facial hair are still in place a bit (it did work for the Red Sox last year, and a “growing” legion of MLB clubs again in 2014), but in the NHL, the fifth year of Beard-A-Thon continues to be one of the most unique …

Read moreFive Years In, Beard-A-Thon Still Growing For The NHL

Hockey Poised For An Olympic-Sized Run After The Games…

February 17, 2014 by eastwin5

While Sochi 2014 continues to march on into its second week, its stars, especially the American stars, are coming into focus in some of the larger platform events that casual fans love. The misses of Shani Davis and Shaun White continue to leave new openings for bobsled, figure skating and perhaps even more than ever …

Read moreHockey Poised For An Olympic-Sized Run After The Games…

The Winter Classic Wins Are Just Beginning…

January 2, 2014 by eastwin5

The Bridgestone Winter Classic on New Year’s Day is being touted as the best ever and impossible to top. True? Depends on your perspective, but for “brand hockey” this year’s New Year’s Day Game is even more potentially impactful than all the games held before as it becomes the launch point for the sport as …

Read moreThe Winter Classic Wins Are Just Beginning…

Devils Brand Better Than Where It Was…

August 17, 2013 by eastwin5

Thursday brought a sigh of relief at the NHL offices as the sale of the New jersey devils were announced. The league would not have to go through the pain and brand stagnation that was experienced when no buyer could be found for the Phoenix Coyotes, and some new, enthusiastic blood was being brought into …

Read moreDevils Brand Better Than Where It Was…

Brand NHL Bounces Back…Again

May 4, 2013 by eastwin5

So the NHL rocketed into the playoffs this week, the third straight winter that a league leveraged a lockout to more excitement, social media buzz, and brand equity for fans of short memory. First it was the NFL, which lost offseason and preseason before settling, then the NBA ramped up at Christmas, and now hickey …

Read moreBrand NHL Bounces Back…Again

Grabbing The Quietest Weekend In Sports…

February 9, 2013 by eastwin5

A blizzard blanketed the Northeastern United States (kudos to The Weather Channel folks by the way, who took a lot of heat from The National Weather Service when they started naming winter storms like hurricanes but struck gold with Nemo!) this weekend, leaving millions with nothing to do but dig out and turn on the …

Read moreGrabbing The Quietest Weekend In Sports…

Can Brand NHL Score On The Rebound?

January 18, 2013 by eastwin5

This weekend we get a welcome respite from the games off the field…more games ON the field, and more importantly to the business overall, games back on the ice. The NHL returns after its extended lockout to a breakneck pace highlighted by conference-only schedules, little player movement and the equity that survived in major markets …

Read moreCan Brand NHL Score On The Rebound?

Can Brand NHL Recover And Will Anyone Care?

December 22, 2012 by eastwin5

As we fast approach the holidays it’s amazing the difference…or rather…the indifference is in the sport and business world with brand NHL. At this time last year the sport was buzzing with hot franchises in key markets like New York, Philly, Boston, and Los Angeles. The league and its partners were gearing up for a …

Read moreCan Brand NHL Recover And Will Anyone Care?
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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