Georgetown

Georgetown, Northwestern Break The Midwinter Hoops Doldrums With Creative Promos…

January 15, 2018 by eastwin5

It is now the dog days for most indoor sports like hockey and hoops, so keeping fans at any level engaged in a long season with mixed results is always a challenge. So bravo once again to Northwestern and Georgetown, two programs which continue to generate buzz with some fun repeat promos. First there are …

College Creativity: Georgetown Soccer And Millennial Day…

August 15, 2017 by eastwin5

Driving interest in so called non-revenue sports is near easy, and in a major market like Washington, DC, even the most elite of programs…like basketball, sometimes need a boost. However with some creativity and most importantly some great creativity, buzz and interest can help not just put butts in seats, but also cut through the …

AMEX Avoids The Brand Trap; Delivers With NBA Draft Experience…

June 24, 2017 by eastwin5

Many times brands fall into the trap of trying to shout too loud, and in doing so, they stray off course trying to find a consumer base that may or may not be right for them in a hyper competitive marketplace. It is easy to try and be many things to many people; it is …