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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
If you are a baseball fan living in the United States and watching or attending the World Baseball Classic, you may see an ad with former Red Sox Manager Bobby Valentine and others urging you to travel and explore the United States. Why would a company take out ads and preach to the converted you …
Sometimes a little clutter is the spark for innovation, and the folks at USA Baseball, the national governing body for the National Pastime, seem to have come up with new incentive for those late on their spring cleaning. USAB remains an undervalued resource for many in the lexicon of baseball, many times placed between the …
