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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The simple things are usually the best activated, and National High Five Day is steadily falling into that category. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on October 2, 1977, and Wiley Brown …
Here we are with yet another social phenomenon, being quickly grabbed as a challenge from sports teams big and small, and with it many of their engaged followers. The question is, can it become a philanthropic driver of good, or is it just a goofy viral experiment that will go the way of dabbing and …
As the calendar turns from the mega-awareness month for Breast Cancer and the amazing viral phenomenon of the Ice Bucket Challenge for ALS in the past, we can applaud the work the ever-growing (no pun intended) groups for Movember are doing specially tied to Prostate and Testicular Cancer Awareness. Since 2003, the Movember Foundation has …
The beauty of the Ice Bucket Challenge was its simplicity of message. Do this with this and raise money for this. Little call to action, highly social and visual and transcended every barrier possible; social, geographic, language, age, gender, race. We got it, and with it we raise an unprecedented amount for the battle for …
If there was ever a personality meant for talk radio it is Nestor Aparicio. No matter where he has worked in and around Baltimore, “Nasty” as he is sometimes known, has never been a shrinking violet, and is never ever without an opinion or something to say. Sometimes he has ticked people off, sometimes he …
As the calendar turns from the mega-awareness month for Breast Cancer and the amazing viral phenomenon of the Ice Bucket Challenge for ALS in the past, we can applaud the work the ever-growing (no pun intended) groups for Movember are doing specially tied to Prostate Cancer Awareness. Originally launched in Australia, the theme for …
There is no doubt the simple act of the Ice Bucket Challenge surpassed the imagination and expectations of those golfers who originally launched the idea on July 15 to benefit ALS (Amyotrophic lateral sclerosis, or Lou Gehrig’s Disease). From kids to heads of state to celebrities to athletes, the challenge is still going strong with …
The beauty of the Ice Bucket Challenge came out of its simplicity, combined with its viral nature. An easy to understand, uncomplicated act that everyone “gets,” tied to a charity. No need for tools, signups, pledges or pink shorts; 100 percent goes right to the charity. So with that in mind we came across another …
