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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Into the whole debate of paying college athletes or where the money goes from brands to the University came a pretty unique sponsorship pulled together by Virginia Tech as a way to use athletics to fund other programs; or at least those who teach other programs well outside of athletics. Union First Market Bank has …
Following William Morris Endeavor’s acquisition of IMG, there’s been talk of collaboration — using WME talent in IMG marketing. A great example of that collaboration came to light this week as college football kicks off. With 12,000 US retailers supporting the event and promotion in full force, WME client BRAD PAISLEY has signed on as …
It’s almost tailgate time on hundreds of colleges across the country, and a relatively new brand is ready to jump into the fray with a pretty unique contest. Schwan’s is a one of the national brands IMG College has brought to multiple school properties, with some assistance from Learfield Sports in lining up key schools. …
Hummus and Yogurt, smart brand fits for the college marketplace, and both now have really started their engagement through athletic branding. This week, Chobani announced a 17 school partnership through IMG College to engage with colleges through athletics on a broad platform; from digital and game promotions to health awareness campaigns, sampling and access to …
If you are a fan, no matter what, your team is going to stink at some point. It’s part of the ups and downs of the game; you win some, you lose some. However if you are a fan of the University of Oregon Ducks this year, every time you pick up a hard ticket …
As stellar as a brand the University of Connecticut has, the trials and tribulations of winning and losing can take their toll. A rocky football season and a men’s hoops program that was in transition could have meant a long winter in Storrs for those not on the Geno Auriemma bandwagon, but Kevin Ollie’s squad …
In college hoops, especially at this time of year for those schools left playing, timing is everything. Schools like Kentucky and Connecticut, on life support for an NCAA run just a few weeks ago, found a way to regroup and focus and make it to Dallas for this weekend’s Final Four, something that probably would …
It came and went again this week buried amongst the large piles of snow in the Midwest and the Northeast and without any fanfare, the official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of spring training next week, and others are …
The Reese’s candy brand, owned by Hershey, has made steady inroads into college basketball in recent years. Most of the contact has been through signage and traditional advertising, but now as March Madness approaches the brand is looking to go full scale with a new activation which can amplify the brand equity they have built …
As we head into the homestretch for baseball, and the kickoff of college football, another three good ideas that popped up as the week came to an end… Certain-Lee The Best Promo of the MLB Season: The San Francisco Giants keep finding ways to do it right and first with fan engagement, and now they …
