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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For those who don’t know, pro basketball has actually been back on Long Island since the Nets moved to the Barclays Center. Brooklyn does reside on the western end of one of the most populous and engaged bodies of land not part of the mainland US. However last year, a team with its sights a …
One of the great aspects of our summer high school sports business program at Columbia , and the one we do with The School of the New York Times, is watching so many young people grow, and also learning from them, and Tommy Rothman is certainly a great example of how these programs can help …
One of the most underappreciated qualities in an attention starved, shout over everyone to get noticed world is the ability to listen, digest what you hear and learn from those around you. With so much white noise out there, channeling the good from the useless or mundane can be difficult, bit learning to be a …
Sometimes one of the best parts of the journey through life are the unexpected people you meet along the way. Through our work with both the School of the New York Times and at Columbia, we were introduced to Fernando Perez and his circuitous route from the New Jersey suburbs through Ivy league baseball to …
Roaring In Unusual Places and Times It hasn’t been the typical quiet fall for athletics at Columbia. Football under legendary former Penn coach Al Bagnoli moved back up a few notches on the field, broke their long losing streak from a previous regime and became more competitive than in years as the program looks to …
This past fall Columbia University garnered a slew of coverage for its football team; not the coverage you would want usually as the Lions again slogged to a winless season in the ever-improving Ivy League, but the noise around the program in a major media market showed that there was more than a heartbeat for …
As part of our ongoing best practices series as part of the Columbia University Graduate Program in Sports Management we will be doing occasional pieces with leaders in sports business. Our first is with Robin Harris, Executive Director of the Ivy League Robin Harris serves the The Council of Ivy League Presidents’ Executive Director. Colleague …
One of the great growth opportunities that appears to be occurring in conjunction with the rise of hockey interest in North America this winter is the expansion of interest in the college game. Whether its the effort of NBC Sports to expand its weekly coverage, the halo effect that the NHL’s added buzz from the …
A little weekend roundup of some smart best practices the last week or so, all with a football tie… KISS Fans The Flames For AFL Interest: it has been years since the Arena Football league has been on the radar screen for most fans and brands nationally. The League which brought us football on an …
It is probably less true of an individual athlete than ever before, and maybe truer of an event than ever…if you want success you have to find your way to New York at some point. While mega-stars like LeBron James and Sydney Crosby and Payton Manning and thrive in other markets with endorsements and media …
