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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Thursday brought a sigh of relief at the NHL offices as the sale of the New jersey devils were announced. The league would not have to go through the pain and brand stagnation that was experienced when no buyer could be found for the Phoenix Coyotes, and some new, enthusiastic blood was being brought into …
If the NBA lockout continues, the New Jersey Devils may continue to be the only pro show in town (that town being Newark) this winter, but regardless of ice or hardwood, the team continues to press ahead new and innovative ways to connect with the community. One of those ways, sponsored by an in-state company …
