John McDonough

Brand Re-Launch For Smith Brothers Nothing To Sneeze At…

October 21, 2014 by eastwin5

If you are of certain age you remember The Smith Brothers Cough Drop. With their signature bearded brothers and shiny box, the cherry-flavored drops were not only around when you had a cough or a sore throat, but often times were used as candy when other items weren’t around. However in the uber competitive, high …

Best Practices Around The Diamond…Giants and Tigers…

June 4, 2011 by eastwin5

While there is still a bit of hand wringing and worry about baseball’s early season attendance, many teams are continuing to find new ways to engage and improve the fan experience at the Major league level. We recently wrote about the Brewers’ well planned scavenger hunt, and also noticed more than a few other teams …