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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was a good week to be Novak Djokovic. Historic Wimbledon run with great health, getting some rest before heading to the US to start the hardcourt season and the run up to the US Open. It’s also a good week to be a business partner. In addition to all the exposure UNIQLO received for …
One of the biggest challenges for American brands, teams and leagues today is literally getting lost in translation. As sport continues to expand globally, understanding culture, language and tradition becomes more and more important, and with the advent of social media, the ability to make a misstep and be deemed “the ugly American” can happen …
