JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. the NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important …
As March Madness comes to a close with the Final Four, it is interesting to look at some of those “official” categories the NCAA has to see where the ROI is for companies spending big bucks on a partnership. From official ball (Wilson), to courtside advertising (Infiniti and UPS), to drinks, coolers, cups, squeeze bottles …
As March Madness comes to a close with the Final Four, it is interesting to look at some of those “official” categories the NCAA has to see where the ROI is for companies spending big bucks on a partnership. From official ball (Wilson), to courtside advertising (Infiniti and UPS), to drinks, coolers, cups, squeeze bottles …
As we head into the homestretch for baseball, and the kickoff of college football, another three good ideas that popped up as the week came to an end… Certain-Lee The Best Promo of the MLB Season: The San Francisco Giants keep finding ways to do it right and first with fan engagement, and now they …