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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is no doubt that hockey remains king in Canada, but basketball is becoming a closer second than it ever has been before. The amount of elite players coming from the north increases every year, as does the interest, marketing and brand value of the countries only NBA team. The Toronto Raptors. One pf the …
Thank the Michigan Wolverines in part, but thank an administration that did what it needed to do to upgrade a program and show value without giving up. On Friday the last Division I independent school, New Jersey Institute of Technology, will announce that is has found a conference home, replacing the University of Northern Kentucky …
For a very short period of time about a month ago, New Jersey Institute of Technology ruled the sports world. The men’s basketball team shocked Michigan in Ann Arbor, an upset many said was on par only with something Gardner Webb had done at Rupp Arena about 10 years ago. The Highlanders and coach Jim …
All that talk of the Islanders move to Brooklyn, and encouragement from an old friend (Charlie Cuttone) prompted this post about a New York hockey team that well…never was. But I was a part of it. Here is the story circa 1985, of a team which I left working for before it really started, 26 …