JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week the Sports Business Journal printed their annual directory of sports management programs in the United States alone, and listed a staggering 356 schools that are offering some kind of program. What the quality of the programs, who is teaching at these schools, and how are they helping students get jobs is up for …
Many experts in the industry feel that the real brand value of college athletics is still to come. From new television deals to the playoff system to schools taking control of their marketing rights and merchandising their assets, the future is bright for brands who want to go back to school to find new ways …
As we reach the midweek point of the first full week of June, a few best practices worth noting… Western Busts Social Media: Sometimes in the offseason it is difficult to keep fan engagement alive in college athletics. Student-athletes are off doing other things and the cyclical nature of college sports may have a University …
